Calendar

May 2012
SunMonTueWedThuFriSat
 << < > >>
  12345
6789101112
13141516171819
20212223242526
2728293031  

Announce

Who's Online?

Member: 0
Visitor: 1

rss Syndication

Oct172011

11:48:05 am
Effectively Split-Testing Your Landing Page - Everything You Need to Know
Remember that what works well for one business situation with developing more http://www.affiloguide.com/product-reviews/big-dog-formula/big-dog-formula-review/ may not work successfully with your business. If you are interested to know one area where millions of net businesses drop the ball, we are guessing, it has to do with possessing rock solid information on their target audience. The only way you will know how to clearly communicate with your market is by learning through research about them. If you do this and execute well, then your conversions and effectiveness will increase substantially. Just about everything with writing effective copy is based on the reader, of any market, reading that copy and responding to it on a deep level. The lack of effective communications will not allow for any kind of meaningful bond to occur.

Even if you haven't been doing Internet Marketing for that long, you understand the importance of having a good landing page. More success is had when you send your targeted traffic to your landing page than is had when you just send it to the homepage for your company/project's website. However, in order to get as much as possible from your landing page, it's really important to test out a variety of elements so that it's easier to increase the conversion rate of your website. Simply getting the traffic is not enough, you also need to work on the conversion ratio so that your getting the best value of each visitor that you get. This article will explore some of the things that you can do to increase the efficacy of your landing page split-testing.

When you're creating a landing page, it's important to consider testing your copy overall - by pitting long copy against short copy. Sometimes long copy is what gets the job done but other times, short is better. It depends on a bunch of different factors like which offer you want to promote and which market in which you want to promote it. Once you've done your split-test, you will have a better idea which yields better results and which copy is the one you should be using. Having the right sort of copy on your landing page will definitely help you get a better conversion rate and you'll have an easier time understanding what it is that your target audience actually wants. There are tremendous advantages you will experience when you apply what you know about http://www.affiloguide.com/product-reviews/the-paid-surveys-authority/the-paid-surveys-authority-review/. What you do with this information is totally up to you, but we hope that it does not just gather dust in your head.

If you want things to change in a positive way, then you need to find a way to motivate your self on a daily basis. Make a plan that you will take action, and then work from that plan every day until you see the results you want.

Therefor, think how you can best make good utility from what you are reading and then go forward. As you can see, we are not done yet - please keep reading to learn more.

One vital element of your page that you need to split-test in the beginning is the text that you include both on your order button and on your submit button. If you use short copy on your landing page, this is especially important. You can use descriptive content in the submit/order button to increase your conversions, because if you look around you will see that the majority of the successful landing pages out there have descriptive buttons that lead to a better conversion rate. However, you need to keep in mind that if your let your button text run on for too long, the text won't help you, it will hurt you.

Test out a bunch of different sub-headlines; split-testing should not be limited to just the main headline on your page.

If you have copy on your landing page then obviously you'll need to break it up with a sub-headline or a few different sub-headlines. You need to make sure you test these sub-headlines too because even they can make a difference in your returns. Of course, don't test all of them at once; go step by step so that you know exactly what is making your conversion rate rise or fall. Overall, it is harder to do your split-tasting when you rush things so be patient; patience makes things a lot easier on yourself.

When you start to get a higher conversion rate on your landing page, you will see first hand how making little changes here and there can make big and important differences. Split-testing is an old concept but you don't see it done by many IMers these days. Keep in mind that, until you start doing regular split-tests, there won't be any way for you to know how to increase your conversion rates. Go ahead and put these tips to work and see what sort of results you get.

Additional Resources:
Important Tips and Tricks for Split-Testing Your Landing Page

Admin · 45 views · Leave a comment

Permanent link to full entry

http://trefiphillips.sosblogs.com/The-first-blog-b1/Effectively-Split-Testing-Your-Landing-Page-Everything-You-Need-to-Know-b1-p8.htm

Comments

No Comment for this post yet...


Leave a comment

New feedback status: Published





Your URL will be displayed.

 
Please enter the code written in the picture.


Comment text

Options
   (Set cookies for name, e-mail and url)